The latest study, published March 28 in "Nature Neuroscience," likened the affects of high-fat, high-calorie fast food to those of cocaine or heroin, in animals at least.
The researchers showed that the pleasure-center in rats brains were overstimulated from the fast food similar to an addict's cocaine binge. Eventually, the pleasure centers became so overloaded that rats needed more and more food to feel normal, according to Paul H. Kenny, an associate professor of molecular therapeutics at the Scripps Research Institute.
Fast Food As Addictive As Heroin, Study Confirms - Thats Fit
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